As an Istanbul-based advertising photographer, I produce advertising and campaign photography for brands and agencies. I plan studio or location shoots around each campaign’s needs, from concept and lifestyle work to children’s and family campaigns, corporate advertising and real-estate marketing imagery. Below is a selection of previous advertising photographs. For executive, team and corporate portraits, you can view the corporate photography service.
An advertising shoot begins before the first frame is taken. The brief from the brand or agency is reviewed around the channels the campaign will run on, how many different images are required and the tone the frames need to carry. The concept, reference images and shooting plan are settled at this stage.
Production requirements differ from project to project. Studio shoots, location shoots, product-led frames and lifestyle work with models each call for different preparation; set requirements, crew and the shooting schedule are agreed during the quotation stage.
On the shoot day the frames are reviewed together on screen. Because selection happens on set, it is confirmed the same day that the campaign has the framing it needs.
Advertising photography is not a single way of shooting; the aim of the campaign also determines the framing. Ready-to-wear, children’s wear, swimwear and beachwear collections are shot in the studio or on location, delivered for e-commerce and campaign use. Concept shoots build frames inside a staged scene that carry the story the brand wants to tell.
Corporate advertising campaigns use imagery featuring people from the sector or the company’s own employees. In real estate and the service sector, frames are produced for posters, listings and promotional material; tournaments, events and sports brands are covered with promotional visuals. Shoots with children are run at a pace and in short blocks that suit the set.
Selected frames are delivered in high-resolution digital format after retouching. Separate sizes can be prepared for digital channels, print and campaign material.
Which channels the images will appear in, and for how long, is determined by the scope of the project and confirmed during the quotation stage. Intended usage is one of the factors that determines pricing.
Request a quote for advertising photography, brand imagery or campaign projects. I usually respond to messages and calls within the same business day.
